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WI-FI Analytics

Real-time Visitors Behavior Analytics

Access real-time customer insight and venue interaction through built-in WiFi Analytics tools. Various tools and reports are available to help you analyze and segment your audience.

Leveraging IPERA Starling Guest WiFi platform over your existing network you can access valuable insights through Wi-Fi Analytics. It is similar to web analytics or google analytics, the platform has built-in real-time venue analytics; footfall analytics, passers-by vs. visitors, conversion & bounce rates, new vs. return visitors, frequency and loyalty. Wi-Fi Analytics enable business owners and marketers to truly understand their venues.

In addition, the platform can capture footfall numbers, and visitor analytics even if visitors don’t log in to the Guest WiFi. The platform has handful restful API, so the data displayed in the WiFi Analytics can be shared with external systems such as CRM or Big Data.

What is Wi-Fi Analytics?

Access a variety of analytical data in order to gather detailed information about your customers via Wi-Fi analytics technology. Wi-Fi analytics helps businesses utilize the data collected on guest access details through the Wi-Fi network. This technology allows for keeping track of customer data including connected devices or access points. In addition, Wi-Fi solutions enable both service providers and private stakeholders to have access to valuable information. Insights on real-time visitor behavior and patterns of venue interactions allow businesses to segment their desired audience.

Diversified tools and reports facilitate the process of conducting a comprehensive analysis through Wi-Fi analytics. Wi-Fi analytics platforms established through guest Wi-Fi networks provide businesses much better understanding about their venues. Real-time data on visitors (new/return visitors), passers-by, frequency of visits, footfall, conversion, and bounce rates can be collected. Most importantly, it is possible to capture such data even when visitors are not logged in to the guest Wi-Fi network.

The platform enables sharing the displayed information with external sources including CRM or Big Data. Wi-Fi analytics platform maintains a holistic venue for extensive datasets that are crucial for the growth of your business.

All the collected data is stored in a centralized database. The real-time customer data includes detailed personal information such as name, age, nationality, gender, contact details, and social interests. Analysis of such data creates insights into customer behavior and preferences for enhanced physical and digital interaction. It allows businesses to differentiate between customer groups and personalize marketing activities accordingly.

IPERA Solutions, the service provider for Advanced Guest Wi-Fi platform, provides cloud-based Guest Wi-Fi, Wi-Fi Analytics and Marketing through Wi-Fi networks.

Key Benefits

Know new customers vs repeat customers

Learn how different demographic interact with your venue

Increase your guests visit duration

Discover what they like and dislike on social media

Learn their preferences: social network, device, browser

Utilize analytics data to implement targeted marketing campaigns

GUEST ANALYTICS

Get to know more about your visitors. Their profile information (name, nationality, email address and mobile number), demographics, preferred devices & browser information is available

PRESENCE ANALYTICS

Foot traffic and guest behavior with your venue. Know one-time visitors vs repeat customers and the frequency of their visits. Access information to understand to attract, engage and retain your guests

HOTSPOT ANALYTICS

Hotspot Analytics provides the utilization of your WiFi hotspots across multiple zones and venues. Information includes average connection time, impressions vs connected, currently online users, bandwidth utilization, etc.

How Can Wi-Fi Analytics Help My Business?

Wi-Fi analytics helps businesses create added value through collection of key information. In this respect, having access to offline customer data is vital for businesses. Wi-Fi analytics also enables businesses to understand their customers better and draw a more accurate picture of their profiles.

Guest data including demographics, preferred social network, device and browsers allows them to learn how different customers interact with the venue. Discovering more about their preferences through Wi-Fi analytics helps them implement targeted marketing campaigns. It can ultimately increase the customer engagement and visit duration.

Assessment of customer behavior also allows for creating personalized customer profiles. Collecting real-time data on foot traffic or frequency of visits supports businesses in terms of attracting and retaining their visitors. In addition, Hotspot analytics makes it possible for using Wi-Fi networks to extract detailed information on average connection time or bandwidth utilization through unique identifiers. Such data can be used to enhance customer engagement, to build tailored marketing strategies and eventually to increase profits. In this way, businesses can optimize in-store and digital customer experiences. Use of authorized customer data can alter customers’ commitment and engagement patterns. Therefore, your business will be able to save on resources.

The Benefits of Wi-Fi Marketing

Wi-Fi marketing analytics can help your business increase revenues. Knowing your more loyal visitors or offers that capture their attention lead to better targeted activities. More effective marketing strategies mean less resources spent per user.

Guest Wi-Fi networks are connecting devices to Internet access at a variety of points. It proceeds through user identification. The visitors are asked to log in with their social media accounts or provide authorization by alternative means.

Guest Wi-Fi networks provide specific descriptions on customer engagement when combined with other Wi-Fi analytics tools. Wi-Fi analytics also helps to depict physical space as it provides location analysis. Information on customers’ movement patterns may be beneficial for businesses in terms of driving its sales. Use of other technologies such as BLE beacons together with Wi-Fi analytics facilitates interaction with customers in physical spaces. Thus, it is possible to learn about your customers’ moves. Traffic flow patterns can reveal the exact points where they tend to pause or avoid completely.

As Wi-Fi networks are widely used in all kinds of sectors ranging from food and hospitality, transportation, and entertainment to retail and services, Wi-Fi analytics provides great opportunities for a variety of sectors and businesses.

Collected customer data is processed through different means in order to create value. Targeted marketing and communication strategies that build upon individual data allow for sending timely messages to visitors. Moreover, you can expand your social visibility and gain customer loyalty through special promotions. Conveying personalized messages through emails or mobile codes to strategically identified guests provides opportunities for building loyalty.

Displaying creative splash pages to visitors upon logging on guest Wi-Fi networks can reinforce captive portal experience. Customized guest surveys on splash pages can be presented in order to gather feedback and additional information. Insights provided by guests are helpful to identify areas that needs to be improved. In addition, advertisement placements delivered through Wi-Fi networks bring sustained sales and increased revenues. Integrated advertisement spaces on captive portals are increasingly utilized to promote products or loyalty programs.

Is Wi-Fi compatible with GDPR?

Collected customer data might be misused. Such conflicts are prevented to maintain brand credibility and customer protection. General Data Protection Regulation (GDPR) lays out the basis for transparency with regard to collected user data. Breach of such regulations by entities results in potential penalties. Implementation of necessary frameworks is of the utmost importance to ensure data privacy as well as accessibility.

GDPR regulates European data privacy laws to remodel the approach for data privacy. It underlines the individual rights regarding control over personal data. Safeguarding unauthorized access to personal information or sharing them with third parties are regulated under GDPR. Wi-Fi network users have access to the data that has been collected and their monitored activities. They also maintain the option to opt out from collection of any additional information. Adhering to GDPR rules and regulations ensures safe guest access to Wi-Fi networks with its compatible analytical tools. Companies must therefore provide users with their personal data if requested.

The users have the right to access their collected personal data and to ask for withdrawal if necessary. Breach of this important consumer right could result in penalties up to 20 million euros or 4% of the company revenues. As an advanced and experienced guest Wi-Fi service provider, IPERA Solutions adheres to the GDPR and is fully compliant with the EU’s customer privacy policy regulations.