How to Utilize Wi-Fi Marketing
Free guest Wi-Fi networks attract great number of customers at a variety of locations. They are requested to share their data to have access, and businesses use such valuable customer data to set target audiences for their marketing campaigns. Businesses that utilise Wi-Fi marketing have full control over the type of data they aim to gather.
Customers have the option to connect with their phone numbers, social media accounts or e-mail addresses. Guest Wi-Fi service providers can creatively modify users’ experiences to increase engagement. Automated smart triggers through splash or landing pages can captivate customers’ attention. For instance, sending customised SMS messages through marketing platforms or third-party APIs based on customer data can help customer loyalty.
Businesses across a variety of sectors monitor footfall trends and customer behaviour to develop better marketing strategies. Incentivising users to reconnect also provides many additional benefits. Wi-Fi marketing platforms enable collecting data, analyzing it and optimizing real-time campaigns. Social media campaigns, chatbot initiators, loyalty coupons, mobile contests, guest feedback surveys and reputation management are among the Wi-Fi marketing tools to boost engagement.
What Is Social Wi-Fi Marketing?
Social Wi-Fi marketing provides cost-efficient digital solutions to gather analytic data on online platforms. Having access to these tools help capture customer data and market to them. Many guest Wi-Fi providers at retail locations set up access through splash pages that direct to social media accounts. The login process through social media accounts is called Social Wi-Fi. Using social networks for accessing a guest Wi-Fi network instead of the password-based option facilitates more targeted digital marketing. Also known as Social Wi-Fi marketing, the customer data reached after the customers login through platforms like Facebook etc. allows effective audience targeting through a variety of channels.
Social Wi-Fi marketing advances the connection with customers. Demographic and behavioural data collected through Social Wi-Fi help increase the foot traffic and eventual sales. Businesses gain a lot of benefits by using Social Wi-Fi marketing. Some of the benefits are increased brand presence and hyper-targeted marketing activities based on real-time customer data, which is comprised of digital advertising and e-mail marketing. Building valuable relations with customers is easier when the delivered messages are crafted based on specific data. It helps reaching out to segmented users more effectively. Knowing how the customers engage with the physical space can help generate more fruitful relations.
Are Wi-Fi Marketing Campaigns Compatible With GDPR?
Wi-Fi marketing campaigns are compatible with General Data Protection Regulation (GDPR) of the EU. High level security measures are taken to operate and conserve the personal data. The dashboards can be displayed and accessed by only authorised persons. Therefore, it does not risk any breach of personal data. Wi-Fi marketing solutions are fully compliant with the GDPR.
Adhering to GDPR rules and regulations gives customers full control over their personal information. Amending inaccurate and incomplete information, if necessary, is vital to ensure conformity with General Data Protection Regulation. IPERA gathers solely anonymous data of its customers including details about IP address, traffic, device type, browser or operating system. It acknowledges the customers’ right to access their personal data.
As GDPR regulates data privacy rules in the European Union, residents of the EU are entitled to the customer data rights. They may request full transparency over the collected data on their behalf through guest Wi-Fi and Wi-Fi marketing campaigns. They can ask for relevant amendments or entire abolishment of their personal information from the service providers’ database.