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Social WI-FI

Increase your Social presence

Guest WiFi plays a great role to help small business and large enterprises to get visible on social network.

Your customers spread word of mouth and your brand gets known by their friends

Social Wi-Fi

Engage with your customers through social network

Your customers get easy and fast WiFi login. You increase your brand’s social visibility in return. Your brand gets visible by friends of your customers on social network

What Is Social Wi-Fi?

Guest Wi-Fi solutions continue to have an increasing role in marketing and strategic communication campaigns, enabling businesses to fine-tune their strategies according to Wi-Fi analytics. Through guest Wi-Fi solutions, businesses are given the opportunity to reach out to broader and segmented audiences, while customers have easy and fast access to Wi-Fi networks at a variety of venues through captive portals. This allows brands to increase their visibility on social networks.

Social Wi-Fi works in conjunction with customers’ social profiles; enabling engagement with users upon login. It requires customers to log into a social network account, such as Facebook or LinkedIn to access a free internet connection. Customer data is gathered during this process, with the necessary permission given through account settings. This collected data comprises of details such as name, demographics or e-mail addresses to sketch customer profiles. This information provides deep and valuable insights on the interactions of customers on said social network platforms.

This valuable data capture is used for marketing purposes by businesses to enhance their brand’s social visibility and customer experience. Wi-Fi analytics gathered through this system is currently being used by a wide range of private businesses and public institutions; including retail stores, restaurants, hospitals, hotels, airports and governments. When the customers opt-in to use a guest Wi-Fi network, they are welcomed by various marketing tools including special offers and coupons. These customised incentives that specifically target the analysed user profile exacerbates user engagement and loyalty. Businesses that utilize social Wi-Fi marketing drive up their revenue as a result of increased foot traffic, prolonged visits and less resources spent per customer.

How It Works?

Social WiFi enables customers to connect your WiFi securely through their social profile

You get to know about their likes and follows and increase your brand’s social visibility

Ideal for retail stores, cafes & restaurants, shopping malls, hotels, hospitals, airports, theme parks, governments and finance

INCREASE SOCIAL PRESENCE

INCREASE SOCIAL PRESENCE

SOCIAL MARKETING

SOCIAL MARKETING

MAKE YOURSELF KNOWN

MAKE YOURSELF KNOWN

INCREASE “LIKES” AND “FOLLOWS”

INCREASE “LIKES” AND “FOLLOWS”

Social Wi-Fi Marketing

In today’s highly digitalised world, customers are motivated through right set of tools to take action. Social Wi-Fi marketing and Wi-Fi landing pages are among the means to prompt engagement. Guest Wi-Fi networks are accessible from a variety of mobile devices such as tablets, laptops and smartphones.

Captive portals help to collect and store customer data, which in turn helps businesses understand customer behavior. Databases acquired through Wi-Fi analytics of customer profiles are used by businesses as marketing tools. Social Wi-Fi marketing can be used for many purposes, such as increasing the download of your business mobile applications. Reserved spaces for advertising activities can be linked to special events, products like gift cards or personalized offers. A lot of businesses are also advocating their customer loyalty programmes through social Wi-Fi networks.

Retail chains or service providers are increasingly using automated marketing campaigns to deliver tailor-made messages upon customers’ first entry to a guest Wi-Fi network. These messages can be modified to simply include a feedback, special coupon or a plain thank you. The intent in this action is strengthening customer loyalty. Lower operating costs is the longer-term benefit. Exclusive promotions or in-store notifications can also drive up sales.

How Can Social Wi-Fi Help My Business?

Free Wi-Fi solutions utilize tools for advanced customer experience, improved marketing and operations. Wi-Fi analytics and social Wi-Fi marketing can boost businesses. You can let your customers learn about your social media presence and request an interaction on a Wi-Fi landing page, which is referred to as the captive portal. Customized captive portals offer unique and effortless ways to construct a comprehensive user database for business owners.

Captive portals are used in accessing guest Wi-Fi networks. Users are redirected to captive portals upon logging into social Wi-Fi platforms. Login options through social media accounts appeal to users who do not prefer spending time typing requested information. Instead, necessary login details are provided through automated login processes from social networks. The use of social media platforms for logging into Wi-Fi networks can also be incentivised with additional offers. Guest Wi-Fi landing pages can be customised in line with the needs and desires of businesses. Several kinds of features can be integrated into captive portals to advance customer engagement.

The collection of detailed information through Wi-Fi analytics provides opportunities for automated marketing endeavours. Carefully designed captive portals hold the potential to facilitate brand loyalty. Consistent branding leads to engagement across a wide network of online channels. For example, maintained brand visibility with a prominent logo and recognized brand colours on Wi-Fi landing pages can bring added value to your business. Customer loyalty and brand confidence are the by-product of brand consistency that helps businesses stand out in competitive environments.  Many business decisions aim to optimize prospective operations. Therefore, not using landing pages can cost massive amounts of money to businesses.

The Benefits of Social Logins

Guest Wi-Fi solutions integrated with captive portals capture the personal details and attention of customers. Different login options through social media accounts ensure higher brand visibility. Opportunities for better advertising and marketing campaigns are present on landing pages. Customers’ experience on such platforms can also be enhanced through social login. Faster login options that are simplified through social media accounts render user experience rather simple.

Social network logins present manifold benefits, including social promotion and better targeted marketing campaigns. Businesses can use captive portals to announce special deals, present links to their mobile applications or social media platforms, ask for concrete feedback or publish customized content. Although depending on private individual settings, social network logins also allow for gathering customer data on various parameters through Wi-Fi analytics. Collection of user information on age, gender, nationality etc. enable development of targeted marketing campaigns.  Marketing strategies built on data have been proven to be far more successful.

Is Social Wi-Fi compatible with GDPR?

As personal data is processed through Social Wi-Fi, customers obtain data protection rights through General Data Protection Regulation (GDPR). The EU Regulation on processing, protection and free movement of personal data is in effect to ensure no individual is harmed. Social Wi-Fi solutions are in full conformity with the legal regulations of GDPR. Terms of service across the platforms is in accordance with these amendments. The use of Social Wi-Fi services and relevant marketing communication practices are safeguarded through the implementation of legal requirements set in GDPR. This makes service providers who adhere to GDPR data processing agreements commit to certain obligations. Notifying the users on private information being collected and stored on their behalf is required.