Social Wi-Fi Marketing
In today’s highly digitalised world, customers are motivated through right set of tools to take action. Social Wi-Fi marketing and Wi-Fi landing pages are among the means to prompt engagement. Guest Wi-Fi networks are accessible from a variety of mobile devices such as tablets, laptops and smartphones.
Captive portals help to collect and store customer data, which in turn helps businesses understand customer behavior. Databases acquired through Wi-Fi analytics of customer profiles are used by businesses as marketing tools. Social Wi-Fi marketing can be used for many purposes, such as increasing the download of your business mobile applications. Reserved spaces for advertising activities can be linked to special events, products like gift cards or personalized offers. A lot of businesses are also advocating their customer loyalty programmes through social Wi-Fi networks.
Retail chains or service providers are increasingly using automated marketing campaigns to deliver tailor-made messages upon customers’ first entry to a guest Wi-Fi network. These messages can be modified to simply include a feedback, special coupon or a plain thank you. The intent in this action is strengthening customer loyalty. Lower operating costs is the longer-term benefit. Exclusive promotions or in-store notifications can also drive up sales.
How Can Social Wi-Fi Help My Business?
Free Wi-Fi solutions utilize tools for advanced customer experience, improved marketing and operations. Wi-Fi analytics and social Wi-Fi marketing can boost businesses. You can let your customers learn about your social media presence and request an interaction on a Wi-Fi landing page, which is referred to as the captive portal. Customized captive portals offer unique and effortless ways to construct a comprehensive user database for business owners.
Captive portals are used in accessing guest Wi-Fi networks. Users are redirected to captive portals upon logging into social Wi-Fi platforms. Login options through social media accounts appeal to users who do not prefer spending time typing requested information. Instead, necessary login details are provided through automated login processes from social networks. The use of social media platforms for logging into Wi-Fi networks can also be incentivised with additional offers. Guest Wi-Fi landing pages can be customised in line with the needs and desires of businesses. Several kinds of features can be integrated into captive portals to advance customer engagement.
The collection of detailed information through Wi-Fi analytics provides opportunities for automated marketing endeavours. Carefully designed captive portals hold the potential to facilitate brand loyalty. Consistent branding leads to engagement across a wide network of online channels. For example, maintained brand visibility with a prominent logo and recognized brand colours on Wi-Fi landing pages can bring added value to your business. Customer loyalty and brand confidence are the by-product of brand consistency that helps businesses stand out in competitive environments. Many business decisions aim to optimize prospective operations. Therefore, not using landing pages can cost massive amounts of money to businesses.
The Benefits of Social Logins
Guest Wi-Fi solutions integrated with captive portals capture the personal details and attention of customers. Different login options through social media accounts ensure higher brand visibility. Opportunities for better advertising and marketing campaigns are present on landing pages. Customers’ experience on such platforms can also be enhanced through social login. Faster login options that are simplified through social media accounts render user experience rather simple.
Social network logins present manifold benefits, including social promotion and better targeted marketing campaigns. Businesses can use captive portals to announce special deals, present links to their mobile applications or social media platforms, ask for concrete feedback or publish customized content. Although depending on private individual settings, social network logins also allow for gathering customer data on various parameters through Wi-Fi analytics. Collection of user information on age, gender, nationality etc. enable development of targeted marketing campaigns. Marketing strategies built on data have been proven to be far more successful.
Is Social Wi-Fi compatible with GDPR?
As personal data is processed through Social Wi-Fi, customers obtain data protection rights through General Data Protection Regulation (GDPR). The EU Regulation on processing, protection and free movement of personal data is in effect to ensure no individual is harmed. Social Wi-Fi solutions are in full conformity with the legal regulations of GDPR. Terms of service across the platforms is in accordance with these amendments. The use of Social Wi-Fi services and relevant marketing communication practices are safeguarded through the implementation of legal requirements set in GDPR. This makes service providers who adhere to GDPR data processing agreements commit to certain obligations. Notifying the users on private information being collected and stored on their behalf is required.
