INCREASING VALUE FOR HOTEL WIFI. BEYOND CONNECTIVITY
Hotel Guests carry 2-3 devices when travelling. 63% of travelers consider free Guest Wi-Fi when booking a hotel property
Hoteliers benefited from paid Internet services for many years. Some of them, especially high-end hotel operators still offer premium package for a fee. However revenue generated from Guest Wi-Fi is longer justifies WiFi investment.
“While free Guest Wi-Fi can be seen as a cost, it is commonly established that giving guests the freedom to select your hotel is made much easier when you advertise a free WiFi service” – eHotelier.com
Increased demand for Hotel Wi-Fi
Hotel guests carry 2-3 devices in average and demand for free, secure and fast Wi-Fi is increasing. Majority of hotel guests connect social network, watch videos on YouTube and use movie streaming apps like Netflix or Hulu.
Wi-Fi Analytics for Hotels
Traditional hotel HSIA (high speed internet access) hardware provides basic Guest Wi-Fi connectivity with complicated login forms. They provide very limited reports about guest analytics.
Using Guest and WiFi analytics tools, hoteliers get to know in-depth insights about guests and their interaction with the venue. Hotel marketing managers are provided with tools to create different customer segments and engage them through various marketing channels such as push notification, social engagement, SMS and e-mail campaigns.
Monetizing Hotel Wi-Fi
An article published on eHoteliers.com suggests that hotels can advertise free Wi-Fi to promote their brands. Yet they can use Guest Wi-Fi as marketing tool by providing Social login options. This way they can utilize free WiFi as a marketing tool. While guests connect to WiFi for free, they advertise their services on splash portal.
Moreover hoteliers build a guest database, not only through property management system (PMS), but also collecting the guest demographics, likes on Facebook and follows on Twitter.
By using Wi-Fi marketing software, hoteliers have better opportunities to engage with their guests.
They communicate with hotel guests as well as walk-on guests to increase room occupancy as well as boost their F&B outlets occupancy.