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WHAT TECHNOLOGY IS BEST FOR INDOOR WAYFINDING
17 Aug

WHAT TECHNOLOGY IS BEST FOR INDOOR WAYFINDING

The University of Michigan defines wayfinding as “spatial problem solving. It is knowing where you are in a building or an environment, knowing where your desired location is, and knowing how to get there from your present location. Wayfinding is a term used not only for technology, also design of architecture, lighting and static signage all contribute to how people find their way around an area. However many organizations are adopting for digital tools, such as kiosks, tablets or mobile […]
UTILIZING LOCATION SERVICES TO HELP DEALING COVID-19 IN HOSPITALS
30 Mar

UTILIZING LOCATION SERVICES TO HELP DEALING COVID-19 IN HOSPITALS

Location Services technology evolved in recent years with the advancements and developments around WiFi Location Analytics, BLE (Bluetooth Low Energy) Beacons 5.0, UWB (Ultra-wide Band). Mobile phone manufacturers, including Apple, Samsung and others embedded BLE and UWB chips that has benefits for hospitals for better patient engagement, indoor wayfinding, indoor positioning, tracking and geo-fencing (automated message or alert when a person or asset seen or leaving a specified zone within building premises). Mobile App SDK installed mobile devices can be […]
INCREASING VALUE FOR HOTEL WIFI. BEYOND CONNECTIVITY
04 Nov

INCREASING VALUE FOR HOTEL WIFI. BEYOND CONNECTIVITY

Hotel Guests carry 2-3 devices when travelling. 63% of travelers consider free Guest Wi-Fi when booking a hotel property Hoteliers benefited from paid Internet services for many years. Some of them, especially high-end hotel operators still offer premium package for a fee. However revenue generated from Guest Wi-Fi is longer justifies WiFi investment. “While free Guest Wi-Fi can be seen as a cost, it is commonly established that giving guests the freedom to select your hotel is made much easier […]
ALL YOU NEED TO KNOW ABOUT WI-FI MARKETING
19 Sep

ALL YOU NEED TO KNOW ABOUT WI-FI MARKETING

Finding new customers for your business may be a challenge. A powerful Wi-Fi Marketing tool can help to engage better with your existing customers, which benefits your business without spending large sum of marketing budget. Guest Wi-Fi plays a great role for service industries to deliver context-aware and location based messages WiFi marketing is a term used for delivering your marketing messages to customers that connected to Free Guest Wi-Fi in a business venue or smart city concept. It is […]
HOW TO CONNECT WITH CUSTOMERS USING GUEST WI-FI
07 May

HOW TO CONNECT WITH CUSTOMERS USING GUEST WI-FI

Guest Wi-Fi is becoming an essential tool for any businesses to connect with their customers. Understanding consumers is becoming more and more visible when enabling easy, secure and fast Wi-Fi for your customers. Small, medium and large business owners can take advantage of Guest Wi-Fi to launch digital strategies and connected experiences for customers.  Knowing information about consumers is no longer available only to large retailers and other larger companies. In fact it costs zero marketing budget to know about […]
FINDING ROI THROUGH WI-FI INVESTMENT
19 Sep

FINDING ROI THROUGH WI-FI INVESTMENT

A powerful Enterprise Guest Wi-Fi Analytics & Marketing tool provides marketers communicate with their customers based on their visit patterns and behavior as well as demographics and social likes We at IPERA often get questions about how to calculate the ROI. Our usual response to this will be that it depends in which industry you operate. Each business values a customer from different aspects.  A Hotel Operator’s main objective to build direct relation and engagement to increase loyalty whereas a […]
HOW TO GENERATE BENEFIT FROM YOUR EXISTING GUEST WI-FI
19 Sep

HOW TO GENERATE BENEFIT FROM YOUR EXISTING GUEST WI-FI

This article provides insights about how to utilize your free Guest Wi-Fi by providing better guest experience, yet communicate with them effectively to increase number of repeat customers that has direct impact on your business without spending any marketing penny. Have you ever thought that marketing is not all about spending million dollars to communicate with your target segment customers? Whether you are an hotelier, restaurant owner or hospital manager, you need more than customer satisfaction.   Free WiFi comes with […]